WHAT INFORMATION DO WE COLLECT?
When you visit our web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis, and web site use information collected on an aggregate basis as you and others browse our web site.
1. PERSONAL INFORMATION YOU CHOOSE TO PROVIDE
If you choose to purchase products or services from us or our partners, you may need to give personal information and authorization to obtain information from various credit services.
In addition to providing the foregoing credit information, if you choose to correspond further with us through E-mail, we may retain the content of your E-mail messages together with your E-mail address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail or by telephone. This also true if you contact us via one of the contact forms on the web site.
2. WEB SITE USE INFORMATION
Similar to other commercial web sites, our web site may utilize Web server logs, a standard technology, to collect information about how our web site is used. Information gathered through Web server logs may include the date and time of visits, time spent on our web site, and the web sites visited just before and just after our web site. None of this information, which is collected on an aggregate basis, is associated with you as an individual.
How Do We Use the Information That You Provide to Us?
Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making other products and services available to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our web site, new services and special offers we think you will find valuable. The lists used to send you product and service offers are developed and managed under our traditional corporate standards designed to safeguard the security and privacy of our customers’ personal information. As a customer, you will be given the opportunity, at least once annually, to notify us of your decision not to receive these offers.
Sharing Information with Strategic Partners
We may enter into strategic marketing alliances or partnerships with third parties who may be given access to business information including your company’s name, your name, address, telephone number and E-mail address for the purpose of providing you information regarding products and services that we may think will be of interest to you. In connection with strategic marketing alliances or partnerships, we will retain all ownership rights to the information – and will not share information regarding your social security number or other personal financial data.
Notice of New Services and Changes
Occasionally, we may also use the information we collect to notify you about important changes to our web site, new services and special offers we think you will find valuable. As our client, you will be given the opportunity to notify us of your desire not to receive these offers by clicking on a response box when you receive such an offer.
How Do We Protect Your Information?
Information Security. We utilize encryption/security software to safeguard the confidentiality of personal information we collect from unauthorized access or disclosure and accidental loss, alteration or destruction.
Evaluation of Information Protection Practices. Periodically, our operations and business practices are reviewed for compliance with corporate policies and procedures governing the security, confidentiality and quality of our information.
Employee Access, Training and Expectations. Our corporate values, ethical standards, policies and practices are committed to the protection of customer information. In general, our business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized persons, processes and transactions.
Do We Disclose Information to Outside Parties?
What About Legally Compelled Disclosure of Information?
We may disclose information when legally compelled to do so – in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.
What About Other Web Sites Linked to Our Web Site?
Online Advertising We Use
We use Google AdWords Remarketing to advertise the Hersha EarthView across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the the Hersha EarthView website you have viewed by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER! The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
How to Opt Out of Remarketing and Advertising If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google’s Ads Preferences Manager.